Los Angeles inspired running pack. LA is where the Gold Rush occurred and occurs daily in many different ways. Here, we explored the idea of a gold rush not just historically, but in the sense of the drive one has to possess to live and work (and run) in LA every day. Los Angeles houses the promise of a dream, a better life and a sense of peace…once you’re out of the horrific traffic. The color story, veneering and graphics represent the at peace feeling many residents feel while running the natural landscape of LA, the hills, the beach, the first thing you think of when you think of Los Angeles. The dream is there, you just have to chase it.
2014/15